Location, Location, Location!
It’s a familiar phrase, but in the film industry, it couldn’t be more true. Born and raised in London, I jumped headfirst into production. The main place where this industry thieves! I moved down to Bournemouth in 2022 and soon realised the hidden advantages of shooting outside the capital.
After nearly 12 years in production, I joined Thin Reel and embraced their agile approach, which challenged my London centric mindset. The result? Smarter, leaner shoots without compromising on the quality. Gone are bloated crews, parking nightmares, and sky-high location fees. Outside London councils support filming, locations are fresh and untouched, and talented local crews are readily available - with fewer scheduling conflicts (for the most part!).
For a recent global campaign, the client requested premium London style locations. We found them…in Southampton.
Just 45 minutes from London, we used our own kit, car-shared, and hired local crew. Not only did we exceed expectations with the creative brief, but we also were able to support the local economy in a small way too!

The Numbers Speak for Themselves
The savings on locations alone covered travel and accommodation for cast and crew. Even after all production costs like styling, catering, kit, etc we came in under budget.
The client was thrilled, approving after just one edit round. In three days, we delivered:
- 200+ stills
- A 60-second hero film
- 5 social videos
- 350+ graded clips from 3 cameras
All with one client on set, two account managers, and an essential, streamlined crew.

This is the future of production.
Efficient, sustainable, budget friendly and creatively fresh. We’re delivering high-end content without the London price tag, all while giving clients peace of mind.