Agencies get to work across all kinds of briefs, which means variety!
So, whether you need creative direction or are ready to jump straight into production, it always helps to get aligned on a few things before pressing record.
Including the following in your brief can save time, money, and lots of back-and-forth:
- What’s your product or service?
It may sound basic, but we need to understand what you do. A quick overview helps us hit the ground running. - What are your USPs or key themes?
Highlighting what sets you apart helps us shape the story and determine how much content you'll need and how best to deliver it. - Who’s your audience?
Knowing your target audience is key to shaping effective messaging and making sure the content hits the mark. - Budget (even a ballpark)
We’ll always price up jobs after an initial briefing, but a rough figure allows us to tailor deliverables and maximise value. - Deadlines
Let us know any key dates so we can schedule the end to end production around your timeline. - Creative direction
Any thoughts on location, casting, styling, or overall look? Share them with us initially. While we’ll handle scoping and budgeting, your input helps us align with your vision from that first call.
What's your product or service?
Giving your production team a quick breakdown of what you do helps massively. We’re coming in new to your brand, so the more context you can give us upfront like what you sell, what your service solves, how it works the better we can plan content that feels authentic and relevant.
What are your USPs or key themes?
What makes your brand or product stand out? Are there specific features or values you want to highlight? For example sustainability, innovation, affordability, or premium quality?
If your product is eco-friendly and locally made, we can build that into a narrative focused on sustainability or community. If you're offering cutting-edge tech, we’ll highlight performance and innovation through the visuals, eye catching graphics or animation perhpas.
Knowing these early on helps us shape a clear story and deliver content that communicates your brands’ strengths effectively.
Who's your audience?
Is the content aimed at potential customers, internal teams, investors, or industry pros? Each audience requires a different tone, format, and level of detail. Knowing this helps us pitch the creative in a way that truly connects and drives the right kind of engagement.
Content that works on TikTok won’t necessarily resonate the same way on LinkedIn. Repurposing a TV ad for social won’t drive engagement on socials. Each platform needs its own tailored approach, so the more info we get upfront in the brief, the better we can craft content that truly performs for you
Creative ideas
Any early thoughts on location, casting, styling, or visual references are always helpful. Even if you’re not totally sure yet, a general steer on the look, tone, or mood you’re aiming for helps us get aligned from the outset.
Are you imagining a bright, lifestyle led shoot in a family home? A gritty, urban backdrop with real people? Or perhaps a sleek, studio setting with bold lighting and premium styling? Maybe you’ve seen a campaign you love, or have a moodboard that captures the right feel, then definitely include it.
Creative is always collaborative. Our production team brings experience in what works best on camera and when that’s combined with your extensive brand knowledge,then the content will look great and hit the mark.
Budget (even a ballpark...)
Giving a ballpark budget upfront, even just a rough estimate goes a long way in helping shape realistic, effective ideas from the very beginning. It allows the production team to propose solutions that are not only creatively exciting but also achievable within your means.
With a clear idea of budget, spend can be prioritised to where it matters most whether that’s investing in talent, locations, specialised equipment, or post-production. It also helps us avoid over or under scoping, saving valuable time in the planning process.
Whether your budget is big or smaller, we’ll always work to maximise its impact.
Deadlines
Do you have a live date, campaign launch, product drop, or key presentation? Sharing your milestones up front lets us build a schedule that keeps every phase on track - from pre production through to post and delivery.
- Timeline Planning
We’ll reverse engineer your deadline to set target dates for location scouting, casting, shoot days, edit rounds, and final approvals. - Shoot Documentation
Every shoot comes with a detailed schedule, shot list, risk assessment, and call sheet. These ensure the day runs smoothly, maximise your shooting time, and capturing all the essential assets. - Collaborative Post‑Production
As soon as the cameras stop rolling, our creative and production teams get straight into the edit. We build in structured feedback rounds working closely with your agency or marketing teams to refine cuts, colour grades, and motion graphics.
By aligning on key dates from the start, we keep production efficient, feedback clear, and delivery stress free, so you can launch your content on schedule.