For the Next Challenge
In partnership with
Dell needed content for the DSEI exhibition, one of the world's biggest defence and security events, and they needed it fast. The brief: launch the Rugged Series, laptops and tablets built for the British Armed Forces, and make the kit look as capable as the people carrying it.
One month. A major exhibition deadline. High-security locations, multiple shoot partners, aerial permissions, and no margin for error. We built the entire production plan from scratch, locking locations, coordinating unit logistics, managing health and safety, and clearing aerial permissions across operational environments. Every moving part was mapped before anyone set foot on set.
On shoot days, we kept things light and mobile. No bloated crew, no slowing anyone down. We embedded into real-world environments and captured the kit doing what it's built for. Everything came back in-house for post. We cut, graded, and delivered across the full asset suite, on time, ready for the exhibition floor.
A hero film for the DSEI launch, plus a large suite of video cutdowns and stills assets for Dell's sales and comms teams to use across European and American markets. The campaign ran through 2021 and 2022, with the Rugged Series cementing its reputation as the go-to kit for extreme field use.
Hero Video
How we made it happen
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