This shoot marked the launch of a new workwear brand and our client’s first major campaign, which made it feel extra special.
The goal was simple. Help Tower Supplies break out of the standard B2B mould and position their gear as something aspirational. We wanted businesses to not just need this workwear, but actually want it. Something their teams would be proud to wear.
To bring the campaign to life, we leaned into high-impact visuals.
Rain lances, wind machines and practical effects helped us create a dynamic, gritty atmosphere that pushed this well beyond your typical product shoot.
After scouting several options, we landed on The Fire Service College. Its industrial edge gave us everything we needed — empty warehouses, tower blocks, even an oil rig. Fire engines on site meant unlimited water supply, which helped us crank the weather effects up a notch.
We took key branding cues from Tower Supplies and built a creative direction that elevated the workwear beyond function.
A suite of content that redefined how workwear can look and feel.
Stylish, confident and real. We captured the brand’s energy and delivered visuals that gave their new identity real impact, right from the start.
Hero Video
How we made it happen
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