Evolution
In partnership with
Herbalife is a global nutrition and sports brand operating across multiple markets and regions.
Their lead consumer agency for EMEA, Walker, approached us for support on a critical project that would set the standard, style and direction for Herbalife’s EMEA content moving forward, following an extensive rebrand led by Dentsu Creative.
With just two months to deliver a suite of content for both paid and organic campaigns, alongside OOH activations and event coverage, we got to work.
Typically, with campaigns of this scale, you throw everything at it.
The more people on set, the better, right? Well, not exactly. With tight timelines, budget expectations, and the responsibility of being the chosen production team, we knew we had to do it the Thin Reel way.
Find incredible locations. Cast a capable, diverse, and playful group. Keep it lean. Keep it agile. Walker Agency led on messaging, and we built a full production approach around their creative direction.
Originally, the client wanted to shoot in London, but we quickly realised the cost, crowds and logistical restrictions would be more of a hindrance than a help. So, we found those same sleek London vibes… in Southampton. Shoot days were smooth (if a little toasty, thanks to a peak-summer heatwave). Despite the heat, the Thin Reel team handled multiple location moves across just three days, capturing a range of looks that represented all the key EMEA markets.
Loads. Alongside a new headline brand film to set the tone for the rebrand, we delivered a full suite of stills and motion content to fuel Herbalife’s marketing efforts for the foreseeable.
That included over 200 strong stills and 315 video assets across formats. Not bad, eh?
Director's Cut
How we made it happen
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