Norlha, a luxury yak wool brand rooted deep in the Tibetan Plateau, asked us to help tell their story.
The goal was to capture the spirit of their community, their craft, and the landscape that shapes everything they do.
Not just a single brand film, but a full suite of content that could live across their website, socials and global campaigns
Shooting at high altitude in Ritoma village meant planning had to be tight.
Every detail, from logistics to cultural protocols, was mapped out early, so once we landed on the plateau, the crew could focus fully on the work.
We embedded ourselves within the Norlha community, filming the full process, spinning, weaving, felting, and capturing the energy of village life around it. Every shot was natural, nothing staged or pushed. Just letting real life unfold against one of the most incredible backdrops on earth.
We kept the kit nimble, the crew small, and the schedule flexible. The kind of agile production that lets you travel light but come home with something special.
Back at base, we handled all post-production in-house, crafting a full suite of films and photography that reflected the real Norlha story, proud, human and deeply connected to its roots.
We delivered a full campaign asset bank.
Multiple films, short-form cuts, social content, and a deep library of imagery, ready for Norlha to roll out across all platforms.
The work gave Norlha a fresh way to talk to their global audience while staying true to who they are on the plateau.
Proper storytelling, made with care, for a brand that deserved nothing less.
Brand Film
How we made it happen
9 / 9
