Transit Custom Creators
In partnership with
Born Social brought us in to help bring the new Ford Transit Custom to life across Europe.
They had the big idea, real businesses, real people, no gloss, no gimmicks. And from early doors, we jumped in to help shape it.
We pitched in on creative, scoped the production, and helped figure out how to make it all happen without losing the heart of the concept. Real stories, shot in a way that felt social-first and properly relatable. No drama. No bloated setups. Just the good stuff.
Three businesses, two countries, three packed shoot days. Full throttle from the start.
Small, sharp crew that could move fast, keep setups light, and capture genuine moments on the go. Nothing staged. Nothing slowed down for the sake of the camera. Just capturing the rhythm and energy of real businesses doing their thing.
Throughout the process, we worked hand-in-hand with the Born Social team, bouncing ideas, adjusting creative on the fly and keeping momentum high.
Not just ticking boxes, but actually helping shape the final feel of the campaign.
A full bank of social-first content, ready to launch the Transit Custom across Europe.
Short, punchy edits for paid and organic. Longer cuts for campaign storytelling. All wrapped and delivered without the faff.
The launch racked up over 8 million views, with Ford’s audience seeing the Transit Custom exactly how it was meant to be. Reliable, relatable and right at the heart of real business life.
And Born Social had the right backup in the room from day one, no stress, no chaos, just a crew ready to roll and a production partner who had their back creatively as much as logistically.
How we made it happen
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