Upzelo were ready to launch a smart new retention platform built for modern e-comm brands , and they needed content that made it all make sense.
Not just explainers, but content that showed how the product fits into the real world.
The ask: help them bring their story to life in a way that felt human, clean, and made-for-scroll.
We built everything around live action.
We created everyday brand and customer moments , conversations, decision points, checkout flows, and then layered Upzelo’s UI directly into those scenes.
No flat screen capture. No software walkthroughs. Just proper integration of the product into real-life moments that people could relate to.
The production was short and sharp, shot on location with a lean crew, and built with edit, animation and compositing all in-house so we could move fast and keep everything dialled in.
We delivered a full content toolkit for launch, hero brand video, UI-led shorts, social cuts, and explainers, all designed to show the product in action, without ever feeling like a product demo.
The content now lives across Upzelo’s site, socials and campaigns, helping them tell their story, get attention, and show exactly how the platform works in the wild.
Brand Film
How we made it happen
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