World Cup Shoots with Pulisic
In partnership with
THE TEAM, an LA-based agency, needed a production partner to take charge on the ground in Italy for AT&T's US Soccer partnership.
It started with the launch of the new US kit in Milan, followed by World Cup content a few months later. Both shoots had short windows with talent and an agency and client team flying in from the US.
We led production on both shoots, from crew and kit to locations and logistics.
In Milan, we shot Christian Pulisic alongside renowned sports photographer Kyle Christy, with our crew and a local Italian team working as one.
For the World Cup shoot, we found and secured Novara FC's stadium, then kept everything on track as player schedules shifted in the days before. On the day, we ran video and stills side by side, with a teleprompter for the scripted lines and a video village for the client. The schedule was built around every minute with Pulisic and Santi Gimenez.
Kit launch content and stills from Milan.
Social, OOH and stills from Novara, which ran throughout the 2026 World Cup, including in the Dallas stadium.
Behind the Scenes
How we made it happen
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