Breakfast Range
In partnership with
Walker Agency asked us to launch Herbalife’s Healthy Breakfast range across EMEA. The challenge was to show the shake, tea and aloe as one simple morning ritual, and to shoot bright, sunny lifestyle content in the middle of a British winter.
We started with the creative. One film follows three very different morning routines, with the products as the calm centre of each. Another lets the products make the soundtrack, turning the snap of a lid and the crack of ice into a beat. For social, we made “oddly satisfying” macro films that slow the ritual right down.
We shot the textures and stills in a UK studio, but the lifestyle content needed sunshine, so we chose Tenerife. In January, the island gives you crisp, reliable morning light all day. It also packs very different backdrops into a few minutes’ drive, with modern villas, city plazas and volcanic mountain trails, so we got the feel of a global campaign with the logistics of a single location. Even the landscape matched the brand: Atlantic blues, bright greens and warm stucco walls, all straight out of Herbalife’s colour palette. We styled one villa as three different homes and filmed everything in two days.
Nine videos for social and web, and a content pack so Herbalife’s in-house team could keep creating long after launch.
Director's Cut
How we made it happen
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