It started with a big ask.
HigherIN were running Choose Audit, a joint campaign from Deloitte, EY, KPMG and PwC to get Gen Z to take a second look at a career in audit. The audience lives on TikTok and Instagram, so they needed fifteen reels per firm that felt like they belonged in the feed, starring the trainees and grads who actually work there. If it looked like a corporate careers video, it would get scrolled straight past.
So we built everything for the phone.
We took a small crew from office to office and shot formats people already watch, like Guess the Job, Top 5 Signs You're Secretly an Auditor and quick podcast clips. Most of the cast had never been on camera, so we kept things loose and let them be themselves. Then we cut every reel to grab attention in the first few seconds.
The reels went out across all four firms.
HigherIN told us they were "hugely championed as a great success", and before long they were bringing us in on other clients too, including Freshfields, Macfarlanes and RICS. This summer we were back for round two of Choose Audit at the same scale, and the new reels are dropping across the firms' channels this autumn. It's one of those relationships where every job leads to the next.
How we made it happen
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