Touch Grass
In partnership with
OS Maps wanted to shake off the dusty map stereotype and connect with a younger, app-first audience. Alongside Walker Agency, we helped bring their boldest campaign yet to life: Touch Grass.
Two fast-paced, social-first campaigns built around real people, real reactions, and getting properly outdoors.
The idea was simple: hand TikTok creators a challenge, drop them into the wild, and let the chaos unfold. No scripts. No faking it. Just genuine moments, captured as they happened.
We’ve been supporting Walker on the OS Maps account for over two years now, handling full production across social campaigns, cinema ads, and influencer activations. That frees up their team to focus on creative and client relationships, without the production headaches.
We kept things properly real. With a tight turnaround and lots to cover, we built a small, agile crew setup that could move quickly without missing a beat. Everything was shot live, capturing moments as they happened and letting the story build through energy, character, and movement, not overly staged scenes.
We split into multiple units to stay close to the action. The goal: keep it light, keep it moving, and never get in the way. It’s the same approach we’ve taken on every OS Maps project. Whether it’s TikTok content, a national cinema campaign, or an influencer-led launch, we stay nimble and tuned into the creative.
For Touch Grass Challenge, we delivered over 20 content assets – from snappy 20-second reels to 15-minute hero edits – all turned around within five weeks of shooting. For Touch Grass Weekender, we delivered 13 core social assets, along with a huge content pack full of best bits, comedic highlights, and creator reactions.
Since then, we’ve helped produce even more content for OS and Walker, including a full cinema ad that launched with the release of The Salt Path – blending big cinematic landscapes with real, user-generated energy. Whether the content lives on a phone screen or a cinema screen, the spirit stays the same: real, energetic, and ready for anything.
How we made it happen
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