Touch Grass
In partnership with
Ordnance Survey wanted to shake off the dusty map stereotype and connect with a younger, digital-first audience.
Alongside Walker Agency, we helped bring their boldest campaign yet to life: Touch Grass
Working alongside Walker Agency, we helped bring that ambition to life through the Touch Grass Challenge. A fast-paced, social-first campaign built around real people, real reactions and getting outdoors properly.
The idea was simple. Get three TikTok creators together with OS champions, set them loose in the wild, and let the chaos unfold. No scripts. No faking it. Just genuine moments, captured as they happened.
This was part of a much bigger relationship too. For over two years now, we’ve been supporting Walker on the OS account, handling full production across social campaigns, cinema adverts and influencer activations. Freeing up their team to focus on the creative and client without production headaches.
We kept things properly real.
With a tight timeline and a lot to cover, we built a small, agile crew setup that could move fast without missing a beat. Shooting live, capturing natural moments, and letting the story build through energy, movement and character rather than staged scenes.
We split the team across multiple units to stay with the action. Our goal was simple. Keep it light. Keep it moving. Stay close to the story without ever getting in the way.
It is the same approach we have brought to every project with OS. Whether it’s a TikTok campaign, a paid media launch or a national cinema ad, we stay tight, nimble and properly tuned into the creative.
For Touch Grass, we delivered 20 content assets, from quick-fire 20-second reels to full 15-minute hero edits, all turned around within five weeks of shooting.
Since then, we have helped deliver even more content for OS and Walker, including a full cinema advert that launched with The Salt Path film release, blending big cinematic landscapes with real user-generated energy.
Wherever the content lives, phone screens or cinema screens, the spirit stays the same. Real, energetic and ready for anything.
How we made it happen
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